Canadian
Online Dating.
In
the Canadian market the first company on the scene was
Lavalife. They didn't register this domain name until 2001
prior to that they used the domain name webpersonals.com
Within
5 years lavalife became a power house in the Canadian market
which was very profitable for the company. Every year they
kept updating and refining the service.
Lavalife
was stubborn and they wanted to offer the end user better
value. While other companies charge monthly service fees,
Lavalife stuck to their guns and instead only charge customers
credits when they chose to contact someone. This was a great
way of offering superior value. On top of this it was always
free to respond to others contacting you.
Eharmony
in the meantime was founded by Neil Clark Warren Ph.D. They
had the foresight of launching scientific
dating which quickly became a popular alternative to the
more traditional way of online dating.
More
dating websites such as Perfect
Match later
continued the scientific dating trend.
As
it is online dating continues to expand, especially in Canada
where the entire country has embraced the concept.
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